How important is SEO?

How important is SEO?SEO is at least half of your digital pie, some say more.

Building your web presence is like building a house. A house is just a house. How are you going to make your house really attractive to others?  (more…)

Can small businesses do their own SEO?

I recently read an SEO say that web design and optimization are mutually incompatible skill sets, which supported the notion that business owners are able to perform their own search engine optimization. I disagree. (more…)

Who are you really web writing for?

The Man Your Man Could Smell Like

The Man Your Man Could Smell Like (Photo credit: Wikipedia)

I just got finishing reading a blog about how one marketer spends time with her clients, primarily artists, learning their vocabularies before writing their ad copy. (more…)

When do I stop paying my dues?

Odd Duck restaurant logo

Odd Duck Restaurant logo (Austin, TX)

I recently moved to Williamsburg, Virginia, where I was born. I spend significant time still in Washington and Baltimore, where I’ve spent 30 years in a satisfying career. These days, I don’t have to be “up north” every week or even every other week. (more…)

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