Is Klout dead or just ill?

A couple of months ago, I started to notice that my Klout score, usuallyKlout logo at least 62, was slipping. Not all of my posts, Tweets, and so forth appeared under Klout’s Recent Activity.

Klout, for the uninitiated, bills itself as a way to track and measure your social influence. When it became popular, sometime in 2010, the buzz was that potential clients and bosses would check your Klout score. If it was below 50 or 60 (or 70 or 80, who knows), you didn’t stand a chance of getting hired in the social media/web arena. (more…)

Personalized retargeting — what you need to know

 Do you know what “personalized retargeting” is?

Steve Madden boots

Steve Madden boots (on sale, of course)

Recently, I clicked on a Facebook ad for a cute pair of boots.

At first, I wasn’t surprised to continue to see the boots advertised on FB. After all, FB knew I’d clicked on their ad.

Then, the boots ad just didn’t go away. Even after I bought the damned things. Which I swear I did on day 2 of the ads, not on day 32. (more…)

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