1. “I can’t afford a website.” So you have your next-door neighbor’s teenager build you one? Please. Many people confuse the democracy of the Internet (everyone is there!) with “free.” Many forget that, just a decade or so ago, we were all spending a lot more money on ads, printed newsletters, mailings, and brochures. It was [...]
Archive for the ‘Search engine optimization (SEO)’ Category
Can a web site be over-optimized?
2012
03.19
03.19
As it turns out, yes. Even though it was just two years ago that Google’s Matt Cutts said otherwise.
Web site usability is the new black
2011
12.20
12.20
I still hear people bandying about the terms “black hat” (underhanded, web illegal) and “white hat” (legitimate) search engine optimization. I love organic search engine optimization as much or more as the next person, but I think most people are missing the point.
Why you need to control your own domain name & other stuff
2011
10.14
10.14
For as much technology as we have, the ground rules of Internet search engine success aren’t clear. And nearly every day I hear about a potential problem that could have been solved by Setting Things Up Right in the First Place.
How to add Google’s Plus One (+1) button to WordPress
2011
06.24
06.24
Why do you want Google’s Plus One (+1) button? Like Facebook “Likes” and Twitter’s tweets, the +1 button gives your stamp of approval.
“Why is my blog posted on a Chinese web site?”
2011
06.15
06.15
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don’t care what they steal, so long as it’s somewhat popular. Scraped postings usually end up on web sites with advertising.
How to get a great web site design (and price)
2011
05.03
05.03
However, please don’t judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there’s “getalongability” … you’re going to be working with this person or company for at least a few months (maybe more), so make sure you’re comfortable.
How to pay less for web site designers in Virginia
2011
05.02
05.02
This seems like a no-brainer, and yet when I mention the City of Williamsburg’s Economic Incentive Program for businesses, chances my (potential) clients haven’t heard of it.
