1. “I can’t afford a website.” So you have your next-door neighbor’s teenager build you one? Please. Many people confuse the democracy of the Internet (everyone is there!) with “free.” Many forget that, just a decade or so ago, we were all spending a lot more money on ads, printed newsletters, mailings, and brochures. It was [...]
Archive for the ‘Marketing’ Category
My year in blogging (2011)
2012
01.22
01.22
Check out Basecamp’s year in blogging 2011! Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share via MySpace share via Reddit Share with Stumblers Tumblr it Tweet about it Subscribe to the comments on this post Print for later Bookmark in Browser Tell a friend
Why use video? (#1 of Video 101)
2011
12.28
12.28
There’s hardly a topic that video can’t help illuminate in the business world.
Web site usability is the new black
2011
12.20
12.20
I still hear people bandying about the terms “black hat” (underhanded, web illegal) and “white hat” (legitimate) search engine optimization. I love organic search engine optimization as much or more as the next person, but I think most people are missing the point.
2011 WJCC/York School Supply Drive!
2011
08.15
08.15
September 2011 will be a challenge for thousands of area families, as rising gas and food prices leave little for children’s school supplies.
How to make people laugh, cry, & write checks
2011
07.09
07.09
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single thing.
How to add Google’s Plus One (+1) button to WordPress
2011
06.24
06.24
Why do you want Google’s Plus One (+1) button? Like Facebook “Likes” and Twitter’s tweets, the +1 button gives your stamp of approval.
“Why is my blog posted on a Chinese web site?”
2011
06.15
06.15
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don’t care what they steal, so long as it’s somewhat popular. Scraped postings usually end up on web sites with advertising.
How to get a great web site design (and price)
2011
05.03
05.03
However, please don’t judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there’s “getalongability” … you’re going to be working with this person or company for at least a few months (maybe more), so make sure you’re comfortable.
Networking vs. socializing
2011
04.25
04.25
I feel about the term “networking” the way I feel about the term “marketing.” Both are selfish terms, if you will. They’re about sales, pushing yourself onto someone else, and as such are emotionally bone dry.
