Basecamp's Blog

So you want to prove to your boss that social media and other efforts are working.

Here are some great products that can help you.

Advanced Web Ranking lets you track every key word in any search engine or directory on the Internet. I use this every single day to generate key word progress as well as reports for clients. Annual subscription.

Hub Spot lets you determine qualified leads and how to convert them. Hub Spot specializes in inbound marketing (bringing qualified leads to your site and converting them into customers). Try out HS’s free Web Site Grader to see how well your web site performs. There are also “graders” to grade your book marketing, Facebook and Twitter presence, blog, and press releases. Some free tools and a subscription plan.

I also like Spider Viewer, from WeBuildPages. Spider Viewer shows you your page as a search engine “spider” would view it — text and links. So if you want to analyze your meta information (and make sure you don’t have unwanted formatting, for instance), this is a good tool to use. It will also display all links — I’ve found this useful when considering whether my links are well worded. Free.

Tags: Facebook, PageRank, Search engine optimization, Social media, Twitter, Web Design and Development, Web search engine, Website

This entry was posted on Tuesday, December 21st, 2010 at 11:06 am and is filed under Marketing, Search engine optimization (SEO), Web design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.