I found this fascinating quote today:
Social media is no silver bullet. Other channels are more effective for reaching high-level B2B buyers—and that situation may never change. I say this even after discounting ITSMA’s recent research showing that marketers don’t see social media as being very effective components in their marketing strategies. It’s clear that social media are still new and most B2B marketing groups haven’t gotten the hang of them yet. It’s too early to reach any definitive conclusions on effectiveness.thecustomercollective.com, There is no social media strategy, only marketing strategy, Feb 2010
You should read the whole article.
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