Table of Contents
08.29
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Blog Posts by Category
- Video and film (14)
- Video 101: online vs. offline editing by: admin
January 27, 2013, 18:30
Today, your video editors call the “offline” a “rough cut,” and the final a “final cut” or “polished cut.” It’s trade practice to charge by…
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- Video 101 for Business: Do I need a video? by: admin
November 23, 2012, 10:44
Corporate media products are designed to make something happen that hasn’t been happening for whatever reason. Acknowledging this challenge (e.g., economic…
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- "How can I get a job in video and film production?" by: admin
April 30, 2011, 14:17
I have to say, the video and film world hasn't changed much over the year in terms of how you break in — this despite an ever-increasing number of video and…
- Think you can't afford a video? Think again by: admin
December 26, 2010, 16:47
If you know how to shop for video, you can save money and get a great project.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Getting estimates: What some producers keep secret by: admin
December 3, 2010, 18:08
How to get fair pricing for your video.
- TFTD: Should my CEO narrate or open the video? by: admin
November 27, 2010, 10:00
An explanation of why it's almost always a bad idea to force a voice talent onto your producer.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- A revery on bars and tone by: admin
August 26, 2010, 16:22
If you've spent the equivalent of years staring at (and singing along to) bars and tone, this little fantasy will amuse you.
- Video 101: online vs. offline editing by: admin
- Web design (33)
- When to cut bait with a web hosting client by: admin
April 14, 2013, 22:02
Unfortunately, there are not degrees nor widespread certification in the field of search engine optimization. But, trust me, any SEO person who claims that…
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Why Comic Sans isn't funny anymore by: admin
March 21, 2013, 20:22
Comic Sans is a specialty font, not one to use frequently.
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Web marketing is like a cocktail party by: admin
December 5, 2012, 21:49
When you give a cocktail party, you make your home beautiful and offer refreshments. You make your guests comfortable by making the evening about them —…
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- The 12 commandments of building your own web site by: admin
November 25, 2012, 17:33
Put yourself in your guests’ shoes ... if you were visiting a dentist’s web site, wouldn’t you want that site to be calming as well as informative?…
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- The true meaning of "greeking" by: admin
March 6, 2012, 22:09
Have you ever wondered what the famous" lorem ipsum (the so-called "greeking" used by millions of designers who want to show text without actually having any)…
- Web site usability is the new black by: admin
December 20, 2011, 17:19
I still hear people bandying about the terms "black hat" (underhanded, web illegal) and "white hat" (legitimate) search engine optimization. I love organic…
- Don't click here by: admin
October 18, 2011, 12:26
How to create links, internal or external, using keywords, instead of wasting your time with "click here."
- Why you need to control your own domain name & other stuff by: admin
October 14, 2011, 15:50
An explanation of how to set up your web site so that you are always in control – not your web master nor your hosting service.
- "What do I need to be a web writer?" by: admin
August 7, 2011, 11:31
Yes, you can be a web writer, and here are the qualifications you'll need.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- How to add Google's Plus One (+1) button to WordPress by: admin
June 24, 2011, 15:47
Why do you want Google's Plus One (+1) button? Like Facebook "Likes" and Twitter's tweets, the +1 button gives your stamp of approval.
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- To template? Or not to template? by: admin
May 29, 2011, 00:40
Please don't fall prey to the "Wild West" of template farms. If you insist on building your own website with a template, please contact someone who can help…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- How to pay less for web site designers in Virginia by: admin
May 2, 2011, 21:25
This seems like a no-brainer, and yet when I mention the City of Williamsburg's Economic Incentive Program for businesses, chances my (potential) clients…
- "I want my business to look really special" by: admin
March 5, 2011, 14:11
You can also place QR (quick response) codes on your business cards or promotional materials to take smart phone scanners to your home page or, for instance, a…
- Happy Valentine's Day to Basecamp by: admin
February 18, 2011, 14:28
To set the scene a bit ... some of my pages were not only not increasing in popularity, but were decreasing, sometimes dramatically. That's in spite of…
- How to rate your web site host? Easy by: admin
February 9, 2011, 19:17
I host my clients' web sites, and that's a lot different than just having a URL that's hosted by a "GoDaddy" solution. Friends don't let friends use GoDaddy.
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Want to track your own SEO and social media success? Some cool products by: admin
December 21, 2010, 11:06
Several tools you may find helpful to track and measure the success of your web site.
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- "But I can't afford web site design" by: admin
August 27, 2010, 16:03
You can afford more design than you think, if you take a look at low-cost and free templates, particularly WordPress's.
- Why can't I do my own SEO? by: admin
August 16, 2010, 14:08
Anyone can rank high for his or her chosen keywords, with a little elbow grease.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- When to cut bait with a web hosting client by: admin
- Design (13)
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Why Comic Sans isn't funny anymore by: admin
March 21, 2013, 20:22
Comic Sans is a specialty font, not one to use frequently.
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Web marketing is like a cocktail party by: admin
December 5, 2012, 21:49
When you give a cocktail party, you make your home beautiful and offer refreshments. You make your guests comfortable by making the evening about them —…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- The true meaning of "greeking" by: admin
March 6, 2012, 22:09
Have you ever wondered what the famous" lorem ipsum (the so-called "greeking" used by millions of designers who want to show text without actually having any)…
- How to design the best OCR-scannable business cards by: admin
February 29, 2012, 15:38
Don't you want YOUR business card to be OCR-friendly? I mean, who wants to create more work for a business contact or prospective employer or client?
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- How is a web page hit counter like a fanny pack? by: admin
- Copyright (1)
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- Is video dead? by: admin
- Food (6)
- That's just not going to happen by: Susan
May 1, 2010, 14:12
I forgot to simmer the rind (which I didn't have) and the bacon for 10 minutes in 1 1/2 quarts of water. I didn't see the point. It's all going to get wet…
- Goober peas by: Susan
April 27, 2010, 14:49
Goodness, how delicious, eating goober peas.
- The 12 little squash and how they grew by: Susan
August 10, 2009, 12:51
Clearly, I was being a Pepper.
- The secret life of squash blossoms by: Susan
August 9, 2009, 16:53
My simple little garden was suddenly a mysterious, frightening jungle.
- My garden adventure by: Susan
August 2, 2009, 15:37
Life in a garden isn't simple if you’ve never grown your own food before.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- That's just not going to happen by: Susan
- Marketing (42)
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
April 25, 2013, 18:31
Doug Pons of the Knights Inn displays the highly successful collection of goods for Williamsburg area schools. School children throughout Williamsburg, James…
- Exact match domains: white hat is now black hat? by: admin
April 20, 2013, 20:37
"Best-ice-cream-in-toledo.com" is considered an exact match domain (EMD) — a domain that strategically employs your key words. In the past, you could set up…
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Blog topics 101 — for the blogging challenged by: admin
December 9, 2012, 19:18
When you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after…
- Does Apple care about social media anymore? by: admin
November 29, 2012, 22:50
Apple’s social media score, according to Klout, is 48 out of 100. Basecamp Productions’ is 60. (Of course, perhaps Apple doesn’t need to rely on social…
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- Video 101 for Business: Do I need a video? by: admin
November 23, 2012, 10:44
Corporate media products are designed to make something happen that hasn’t been happening for whatever reason. Acknowledging this challenge (e.g., economic…
- 2012 Williamsburg School Supplies Drive by: admin
September 6, 2012, 19:44
Through October 31st, 2012, residents and businesses can deliver donations of new school supplies to one of several drop-off locations around town. When James…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- My year in blogging (2011) by: admin
January 22, 2012, 21:24
Check out Basecamp's year in blogging 2011!
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- Web site usability is the new black by: admin
December 20, 2011, 17:19
I still hear people bandying about the terms "black hat" (underhanded, web illegal) and "white hat" (legitimate) search engine optimization. I love organic…
- 2011 WJCC/York School Supply Drive! by: admin
August 15, 2011, 12:46
September 2011 will be a challenge for thousands of area families, as rising gas and food prices leave little for children’s school supplies.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- How to add Google's Plus One (+1) button to WordPress by: admin
June 24, 2011, 15:47
Why do you want Google's Plus One (+1) button? Like Facebook "Likes" and Twitter's tweets, the +1 button gives your stamp of approval.
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- Networking vs. socializing by: admin
April 25, 2011, 16:42
Networking isn't about elevator pitches. It's about getting to know new people and finding mutual interests.
- "I want my business to look really special" by: admin
March 5, 2011, 14:11
You can also place QR (quick response) codes on your business cards or promotional materials to take smart phone scanners to your home page or, for instance, a…
- How to rate your web site host? Easy by: admin
February 9, 2011, 19:17
I host my clients' web sites, and that's a lot different than just having a URL that's hosted by a "GoDaddy" solution. Friends don't let friends use GoDaddy.
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Want to track your own SEO and social media success? Some cool products by: admin
December 21, 2010, 11:06
Several tools you may find helpful to track and measure the success of your web site.
- Getting estimates: What some producers keep secret by: admin
December 3, 2010, 18:08
How to get fair pricing for your video.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- The Google dance by: admin
September 14, 2010, 13:50
Why it's important to track search engine optimization and key words often, and even more important to pay attention to how Google crawls the web and what its…
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- Why can't I do my own SEO? by: admin
August 16, 2010, 14:08
Anyone can rank high for his or her chosen keywords, with a little elbow grease.
- How can I blog if I can't write well? by: admin
August 11, 2010, 19:32
Google flat-out likes web sites that continually add new content.
- Write the way your (web) audience writes by: admin
August 8, 2010, 23:22
People don't search for phrases such as "Do you need help with your taxes?" Their searches are about THEM.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- Today's web harvest by: Susan
August 4, 2010, 12:08
A WordPress widget that can turn your blog into an electronic book. Really. It can't tell good from bad writing, of course, but it can help you format it…
- Social media is no silver bullet by: Susan
February 25, 2010, 17:49
I found this fascinating quote today: Social media is no silver bullet. Other channels are more effective for reaching high-level B2B buyers—and that…
- SEO 101: "Pull" marketing doesn't mean "easy"! by: Susan
November 9, 2009, 12:08
Pull marketing is often thought of as the kinder, gentler, sexier way to sell. But don’t think for a moment that there’s not an underlying, fierce battle…
- Where do blogs come from? by: Susan
November 3, 2009, 12:01
But still … I was hooked. There’s something about writing publicly — oh, about anything — that is fun.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- Got Sequoia? by: Susan
July 15, 2009, 18:24
What can sequoias tell you about marketing? Read on.
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
- Video production (22)
- Video 101: online vs. offline editing by: admin
January 27, 2013, 18:30
Today, your video editors call the “offline” a “rough cut,” and the final a “final cut” or “polished cut.” It’s trade practice to charge by…
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- Video 101 for Business: Do I need a video? by: admin
November 23, 2012, 10:44
Corporate media products are designed to make something happen that hasn’t been happening for whatever reason. Acknowledging this challenge (e.g., economic…
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- "How can I get a job in video and film production?" by: admin
April 30, 2011, 14:17
I have to say, the video and film world hasn't changed much over the year in terms of how you break in — this despite an ever-increasing number of video and…
- Think you can't afford a video? Think again by: admin
December 26, 2010, 16:47
If you know how to shop for video, you can save money and get a great project.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Getting estimates: What some producers keep secret by: admin
December 3, 2010, 18:08
How to get fair pricing for your video.
- TFTD: Should my CEO narrate or open the video? by: admin
November 27, 2010, 10:00
An explanation of why it's almost always a bad idea to force a voice talent onto your producer.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- A revery on bars and tone by: admin
August 26, 2010, 16:22
If you've spent the equivalent of years staring at (and singing along to) bars and tone, this little fantasy will amuse you.
- Deliverance by: Susan
October 11, 2009, 12:39
Steve walked backwards toward the concrete pad as the crew and I watched the pad eat him up.
- How to keep a viewer's attention by: Susan
October 6, 2009, 18:10
Today, as other newspapers flag and fail, USA Today still circulates more newsprint than any other newspaper in the United States.
- What is scriptwriting? by: Susan
September 29, 2009, 14:21
There are far more dollars spent every year on non-broadcast videos than there are dollars spent for Hollywood films.
- The good and the not-so-good by: Susan
August 23, 2009, 20:03
My point (and I do have one) is this: a really good script is necessary to make a successful story.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- Got Sequoia? by: Susan
July 15, 2009, 18:24
What can sequoias tell you about marketing? Read on.
- Video 101: online vs. offline editing by: admin
- Writing (28)
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- 10 things you can do to improve your writing (and blogging) today by: admin
November 23, 2011, 15:44
Oh, and it's OK these days to end a sentence with a preposition.
- The sound and the furious (re)writing by: admin
November 21, 2011, 16:21
shoved books in front of us with 100-page sentences, such as the one that kicks off Faulkner's The Sound and The Fury. Or dazzled us with completely indecipher…
- "What do I need to be a web writer?" by: admin
August 7, 2011, 11:31
Yes, you can be a web writer, and here are the qualifications you'll need.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- How to pay less for web site designers in Virginia by: admin
May 2, 2011, 21:25
This seems like a no-brainer, and yet when I mention the City of Williamsburg's Economic Incentive Program for businesses, chances my (potential) clients…
- Happy Valentine's Day to Basecamp by: admin
February 18, 2011, 14:28
To set the scene a bit ... some of my pages were not only not increasing in popularity, but were decreasing, sometimes dramatically. That's in spite of…
- Beta screenwriting software from Adobe by: admin
January 16, 2011, 17:10
Using Adobe Story, you can write and store your projects online for free. (You can also download an application to your desktop).
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- How can I blog if I can't write well? by: admin
August 11, 2010, 19:32
Google flat-out likes web sites that continually add new content.
- Write the way your (web) audience writes by: admin
August 8, 2010, 23:22
People don't search for phrases such as "Do you need help with your taxes?" Their searches are about THEM.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- Today's web harvest by: Susan
August 4, 2010, 12:08
A WordPress widget that can turn your blog into an electronic book. Really. It can't tell good from bad writing, of course, but it can help you format it…
- Death of the paid writer? | Darksculptures – T.A. Olivia by: Susan
June 17, 2010, 12:54
Death of the paid writer? | Darksculptures – T.A. Olivia.
- Writing is rewriting by: Susan
October 2, 2009, 14:14
Writing blogs goes against every grain.
- Writing is learning by: Susan
September 30, 2009, 14:46
Flannery O'Connor once said that she never knew how her stories would end.
- Scriptwriting (12)
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- The sound and the furious (re)writing by: admin
November 21, 2011, 16:21
shoved books in front of us with 100-page sentences, such as the one that kicks off Faulkner's The Sound and The Fury. Or dazzled us with completely indecipher…
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- Beta screenwriting software from Adobe by: admin
January 16, 2011, 17:10
Using Adobe Story, you can write and store your projects online for free. (You can also download an application to your desktop).
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- How to keep a viewer's attention by: Susan
October 6, 2009, 18:10
Today, as other newspapers flag and fail, USA Today still circulates more newsprint than any other newspaper in the United States.
- Writing is rewriting by: Susan
October 2, 2009, 14:14
Writing blogs goes against every grain.
- Writing is learning by: Susan
September 30, 2009, 14:46
Flannery O'Connor once said that she never knew how her stories would end.
- What is scriptwriting? by: Susan
September 29, 2009, 14:21
There are far more dollars spent every year on non-broadcast videos than there are dollars spent for Hollywood films.
- The good and the not-so-good by: Susan
August 23, 2009, 20:03
My point (and I do have one) is this: a really good script is necessary to make a successful story.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- Got Sequoia? by: Susan
July 15, 2009, 18:24
What can sequoias tell you about marketing? Read on.
- Why use video? (#1 of Video 101) by: admin
- Basecamp's 2012 blog's success! by: admin
- Photography (2)
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Sleeveface photography by: Susan
May 5, 2010, 13:15
It's a great way to recycle old album covers! And for some purposes, DVDs work just fine, too.
- Viva public domain! by: admin
- Things I forgot to know (5)
- Happy Valentine's Day! by: admin
February 13, 2013, 23:28
I began to wonder whether the timing of the holiday was devised specifically for this heartless, cold, bare time of year or was simply the work of the Hallmark…
- Death of the paid writer? | Darksculptures – T.A. Olivia by: Susan
June 17, 2010, 12:54
Death of the paid writer? | Darksculptures – T.A. Olivia.
- Fireflies by: Susan
June 2, 2010, 13:33
In my never-ending quest to learn about things I've long forgotten, here are some facts about fireflies.
- The Big Dipper by: Susan
May 30, 2010, 21:21
In the 1800s, according to Wikimedia, runaway slaves used the Big Dipper (which they referred to as the "drinking gourd") to find their way to the north.
- Happy (?) Ides of March by: Susan
March 9, 2010, 23:35
To curry Nancy Tatum's favor was to receive crop rain from the gods.
- Happy Valentine's Day! by: admin
- Search engine optimization (SEO) (28)
- Exact match domains: white hat is now black hat? by: admin
April 20, 2013, 20:37
"Best-ice-cream-in-toledo.com" is considered an exact match domain (EMD) — a domain that strategically employs your key words. In the past, you could set up…
- When to cut bait with a web hosting client by: admin
April 14, 2013, 22:02
Unfortunately, there are not degrees nor widespread certification in the field of search engine optimization. But, trust me, any SEO person who claims that…
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Does Apple care about social media anymore? by: admin
November 29, 2012, 22:50
Apple’s social media score, according to Klout, is 48 out of 100. Basecamp Productions’ is 60. (Of course, perhaps Apple doesn’t need to rely on social…
- The 12 commandments of building your own web site by: admin
November 25, 2012, 17:33
Put yourself in your guests’ shoes ... if you were visiting a dentist’s web site, wouldn’t you want that site to be calming as well as informative?…
- What is bounce rate (and why is bounce rate important)? by: admin
November 20, 2012, 17:06
In short, solve your customers’ problems, and they've solve yours.
- SEO 102 by: admin
June 23, 2012, 22:29
Search engine optimization (SEO) is a lot about words. If you choose the right ones for your web site, you can soar to the top of your customers’ search…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- Can a web site be over-optimized? by: admin
March 19, 2012, 17:16
As it turns out, yes. Even though it was just two years ago that Google's Matt Cutts said otherwise.
- Web site usability is the new black by: admin
December 20, 2011, 17:19
I still hear people bandying about the terms "black hat" (underhanded, web illegal) and "white hat" (legitimate) search engine optimization. I love organic…
- How can you manage your brand name across social networks? by: admin
November 25, 2011, 14:54
You might not care about any of these social lnetworks today. But remember, it's only been three years since you joined Facebook, which at first you thought…
- Don't click here by: admin
October 18, 2011, 12:26
How to create links, internal or external, using keywords, instead of wasting your time with "click here."
- Why you need to control your own domain name & other stuff by: admin
October 14, 2011, 15:50
An explanation of how to set up your web site so that you are always in control – not your web master nor your hosting service.
- How to add Google's Plus One (+1) button to WordPress by: admin
June 24, 2011, 15:47
Why do you want Google's Plus One (+1) button? Like Facebook "Likes" and Twitter's tweets, the +1 button gives your stamp of approval.
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- How to pay less for web site designers in Virginia by: admin
May 2, 2011, 21:25
This seems like a no-brainer, and yet when I mention the City of Williamsburg's Economic Incentive Program for businesses, chances my (potential) clients…
- Happy Valentine's Day to Basecamp by: admin
February 18, 2011, 14:28
To set the scene a bit ... some of my pages were not only not increasing in popularity, but were decreasing, sometimes dramatically. That's in spite of…
- Want to track your own SEO and social media success? Some cool products by: admin
December 21, 2010, 11:06
Several tools you may find helpful to track and measure the success of your web site.
- The Google dance by: admin
September 14, 2010, 13:50
Why it's important to track search engine optimization and key words often, and even more important to pay attention to how Google crawls the web and what its…
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- "But I can't afford web site design" by: admin
August 27, 2010, 16:03
You can afford more design than you think, if you take a look at low-cost and free templates, particularly WordPress's.
- Why can't I do my own SEO? by: admin
August 16, 2010, 14:08
Anyone can rank high for his or her chosen keywords, with a little elbow grease.
- How can I blog if I can't write well? by: admin
August 11, 2010, 19:32
Google flat-out likes web sites that continually add new content.
- Write the way your (web) audience writes by: admin
August 8, 2010, 23:22
People don't search for phrases such as "Do you need help with your taxes?" Their searches are about THEM.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- Exact match domains: white hat is now black hat? by: admin
- Social media (3)
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Blog topics 101 — for the blogging challenged by: admin
December 9, 2012, 19:18
When you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after…
- Does Apple care about social media anymore? by: admin
November 29, 2012, 22:50
Apple’s social media score, according to Klout, is 48 out of 100. Basecamp Productions’ is 60. (Of course, perhaps Apple doesn’t need to rely on social…
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
- Fundraising (3)
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
April 25, 2013, 18:31
Doug Pons of the Knights Inn displays the highly successful collection of goods for Williamsburg area schools. School children throughout Williamsburg, James…
- School Supplies drive a big success! by: admin
September 22, 2011, 16:22
Hundreds of school children in and around Williamsburg, VA are benefiting from school supplies donated by many area businesses and residents.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
- Networking (2)
- How to design the best OCR-scannable business cards by: admin
February 29, 2012, 15:38
Don't you want YOUR business card to be OCR-friendly? I mean, who wants to create more work for a business contact or prospective employer or client?
- Virginia networking groups by: admin
February 5, 2012, 20:08
So, I created a Networking Directory that includes Williamsburg, Hampton Roads, Newport News, and other local hot spots for people who want to connect with…
- How to design the best OCR-scannable business cards by: admin
- Software (1)
- Valentine's Day apps (the ones you love) by: admin
February 10, 2012, 19:22
I have met and gotten into serious relationships with some great Mac products, some of which are available for the PC.
- Valentine's Day apps (the ones you love) by: admin
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