Table of Contents
08.29
Click on the arrow icon beside each category to display or hide all items within the chosen category. Summaries of each page may be hidden or shown by clicking the plus icon next each item. Use the Options menu to expand or contract all items, display or hide summaries or sort the table of contents.
Blog Posts by Category
- Video and film (14)
- Video 101: online vs. offline editing by: admin
January 27, 2013, 18:30
Today, your video editors call the “offline” a “rough cut,” and the final a “final cut” or “polished cut.” It’s trade practice to charge by…
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- Video 101 for Business: Do I need a video? by: admin
November 23, 2012, 10:44
Corporate media products are designed to make something happen that hasn’t been happening for whatever reason. Acknowledging this challenge (e.g., economic…
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- "How can I get a job in video and film production?" by: admin
April 30, 2011, 14:17
I have to say, the video and film world hasn't changed much over the year in terms of how you break in — this despite an ever-increasing number of video and…
- Think you can't afford a video? Think again by: admin
December 26, 2010, 16:47
If you know how to shop for video, you can save money and get a great project.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Getting estimates: What some producers keep secret by: admin
December 3, 2010, 18:08
How to get fair pricing for your video.
- TFTD: Should my CEO narrate or open the video? by: admin
November 27, 2010, 10:00
An explanation of why it's almost always a bad idea to force a voice talent onto your producer.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- A revery on bars and tone by: admin
August 26, 2010, 16:22
If you've spent the equivalent of years staring at (and singing along to) bars and tone, this little fantasy will amuse you.
- Video 101: online vs. offline editing by: admin
- Web design (33)
- When to cut bait with a web hosting client by: admin
April 14, 2013, 22:02
Unfortunately, there are not degrees nor widespread certification in the field of search engine optimization. But, trust me, any SEO person who claims that…
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Why Comic Sans isn't funny anymore by: admin
March 21, 2013, 20:22
Comic Sans is a specialty font, not one to use frequently.
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Web marketing is like a cocktail party by: admin
December 5, 2012, 21:49
When you give a cocktail party, you make your home beautiful and offer refreshments. You make your guests comfortable by making the evening about them —…
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- The 12 commandments of building your own web site by: admin
November 25, 2012, 17:33
Put yourself in your guests’ shoes ... if you were visiting a dentist’s web site, wouldn’t you want that site to be calming as well as informative?…
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- The true meaning of "greeking" by: admin
March 6, 2012, 22:09
Have you ever wondered what the famous" lorem ipsum (the so-called "greeking" used by millions of designers who want to show text without actually having any)…
- Web site usability is the new black by: admin
December 20, 2011, 17:19
I still hear people bandying about the terms "black hat" (underhanded, web illegal) and "white hat" (legitimate) search engine optimization. I love organic…
- Don't click here by: admin
October 18, 2011, 12:26
How to create links, internal or external, using keywords, instead of wasting your time with "click here."
- Why you need to control your own domain name & other stuff by: admin
October 14, 2011, 15:50
An explanation of how to set up your web site so that you are always in control – not your web master nor your hosting service.
- "What do I need to be a web writer?" by: admin
August 7, 2011, 11:31
Yes, you can be a web writer, and here are the qualifications you'll need.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- How to add Google's Plus One (+1) button to WordPress by: admin
June 24, 2011, 15:47
Why do you want Google's Plus One (+1) button? Like Facebook "Likes" and Twitter's tweets, the +1 button gives your stamp of approval.
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- To template? Or not to template? by: admin
May 29, 2011, 00:40
Please don't fall prey to the "Wild West" of template farms. If you insist on building your own website with a template, please contact someone who can help…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- How to pay less for web site designers in Virginia by: admin
May 2, 2011, 21:25
This seems like a no-brainer, and yet when I mention the City of Williamsburg's Economic Incentive Program for businesses, chances my (potential) clients…
- "I want my business to look really special" by: admin
March 5, 2011, 14:11
You can also place QR (quick response) codes on your business cards or promotional materials to take smart phone scanners to your home page or, for instance, a…
- Happy Valentine's Day to Basecamp by: admin
February 18, 2011, 14:28
To set the scene a bit ... some of my pages were not only not increasing in popularity, but were decreasing, sometimes dramatically. That's in spite of…
- How to rate your web site host? Easy by: admin
February 9, 2011, 19:17
I host my clients' web sites, and that's a lot different than just having a URL that's hosted by a "GoDaddy" solution. Friends don't let friends use GoDaddy.
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Want to track your own SEO and social media success? Some cool products by: admin
December 21, 2010, 11:06
Several tools you may find helpful to track and measure the success of your web site.
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- "But I can't afford web site design" by: admin
August 27, 2010, 16:03
You can afford more design than you think, if you take a look at low-cost and free templates, particularly WordPress's.
- Why can't I do my own SEO? by: admin
August 16, 2010, 14:08
Anyone can rank high for his or her chosen keywords, with a little elbow grease.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- When to cut bait with a web hosting client by: admin
- Design (13)
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Why Comic Sans isn't funny anymore by: admin
March 21, 2013, 20:22
Comic Sans is a specialty font, not one to use frequently.
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Web marketing is like a cocktail party by: admin
December 5, 2012, 21:49
When you give a cocktail party, you make your home beautiful and offer refreshments. You make your guests comfortable by making the evening about them —…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- The true meaning of "greeking" by: admin
March 6, 2012, 22:09
Have you ever wondered what the famous" lorem ipsum (the so-called "greeking" used by millions of designers who want to show text without actually having any)…
- How to design the best OCR-scannable business cards by: admin
February 29, 2012, 15:38
Don't you want YOUR business card to be OCR-friendly? I mean, who wants to create more work for a business contact or prospective employer or client?
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- How is a web page hit counter like a fanny pack? by: admin
- Copyright (1)
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- Is video dead? by: admin
- Food (6)
- That's just not going to happen by: Susan
May 1, 2010, 14:12
I forgot to simmer the rind (which I didn't have) and the bacon for 10 minutes in 1 1/2 quarts of water. I didn't see the point. It's all going to get wet…
- Goober peas by: Susan
April 27, 2010, 14:49
Goodness, how delicious, eating goober peas.
- The 12 little squash and how they grew by: Susan
August 10, 2009, 12:51
Clearly, I was being a Pepper.
- The secret life of squash blossoms by: Susan
August 9, 2009, 16:53
My simple little garden was suddenly a mysterious, frightening jungle.
- My garden adventure by: Susan
August 2, 2009, 15:37
Life in a garden isn't simple if you’ve never grown your own food before.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- That's just not going to happen by: Susan
- Marketing (42)
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
April 25, 2013, 18:31
Doug Pons of the Knights Inn displays the highly successful collection of goods for Williamsburg area schools. School children throughout Williamsburg, James…
- Exact match domains: white hat is now black hat? by: admin
April 20, 2013, 20:37
"Best-ice-cream-in-toledo.com" is considered an exact match domain (EMD) — a domain that strategically employs your key words. In the past, you could set up…
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Blog topics 101 — for the blogging challenged by: admin
December 9, 2012, 19:18
When you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after…
- Does Apple care about social media anymore? by: admin
November 29, 2012, 22:50
Apple’s social media score, according to Klout, is 48 out of 100. Basecamp Productions’ is 60. (Of course, perhaps Apple doesn’t need to rely on social…
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- Video 101 for Business: Do I need a video? by: admin
November 23, 2012, 10:44
Corporate media products are designed to make something happen that hasn’t been happening for whatever reason. Acknowledging this challenge (e.g., economic…
- 2012 Williamsburg School Supplies Drive by: admin
September 6, 2012, 19:44
Through October 31st, 2012, residents and businesses can deliver donations of new school supplies to one of several drop-off locations around town. When James…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- My year in blogging (2011) by: admin
January 22, 2012, 21:24
Check out Basecamp's year in blogging 2011!
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- Web site usability is the new black by: admin
December 20, 2011, 17:19
I still hear people bandying about the terms "black hat" (underhanded, web illegal) and "white hat" (legitimate) search engine optimization. I love organic…
- 2011 WJCC/York School Supply Drive! by: admin
August 15, 2011, 12:46
September 2011 will be a challenge for thousands of area families, as rising gas and food prices leave little for children’s school supplies.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- How to add Google's Plus One (+1) button to WordPress by: admin
June 24, 2011, 15:47
Why do you want Google's Plus One (+1) button? Like Facebook "Likes" and Twitter's tweets, the +1 button gives your stamp of approval.
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- Networking vs. socializing by: admin
April 25, 2011, 16:42
Networking isn't about elevator pitches. It's about getting to know new people and finding mutual interests.
- "I want my business to look really special" by: admin
March 5, 2011, 14:11
You can also place QR (quick response) codes on your business cards or promotional materials to take smart phone scanners to your home page or, for instance, a…
- How to rate your web site host? Easy by: admin
February 9, 2011, 19:17
I host my clients' web sites, and that's a lot different than just having a URL that's hosted by a "GoDaddy" solution. Friends don't let friends use GoDaddy.
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Want to track your own SEO and social media success? Some cool products by: admin
December 21, 2010, 11:06
Several tools you may find helpful to track and measure the success of your web site.
- Getting estimates: What some producers keep secret by: admin
December 3, 2010, 18:08
How to get fair pricing for your video.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- The Google dance by: admin
September 14, 2010, 13:50
Why it's important to track search engine optimization and key words often, and even more important to pay attention to how Google crawls the web and what its…
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- Why can't I do my own SEO? by: admin
August 16, 2010, 14:08
Anyone can rank high for his or her chosen keywords, with a little elbow grease.
- How can I blog if I can't write well? by: admin
August 11, 2010, 19:32
Google flat-out likes web sites that continually add new content.
- Write the way your (web) audience writes by: admin
August 8, 2010, 23:22
People don't search for phrases such as "Do you need help with your taxes?" Their searches are about THEM.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- Today's web harvest by: Susan
August 4, 2010, 12:08
A WordPress widget that can turn your blog into an electronic book. Really. It can't tell good from bad writing, of course, but it can help you format it…
- Social media is no silver bullet by: Susan
February 25, 2010, 17:49
I found this fascinating quote today: Social media is no silver bullet. Other channels are more effective for reaching high-level B2B buyers—and that…
- SEO 101: "Pull" marketing doesn't mean "easy"! by: Susan
November 9, 2009, 12:08
Pull marketing is often thought of as the kinder, gentler, sexier way to sell. But don’t think for a moment that there’s not an underlying, fierce battle…
- Where do blogs come from? by: Susan
November 3, 2009, 12:01
But still … I was hooked. There’s something about writing publicly — oh, about anything — that is fun.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- Got Sequoia? by: Susan
July 15, 2009, 18:24
What can sequoias tell you about marketing? Read on.
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
- Video production (22)
- Video 101: online vs. offline editing by: admin
January 27, 2013, 18:30
Today, your video editors call the “offline” a “rough cut,” and the final a “final cut” or “polished cut.” It’s trade practice to charge by…
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- Video 101 for Business: Why writers & producers are a Greek Chorus by: admin
November 24, 2012, 17:12
Seventy-five percent of every production’s success is in its planning. Production (shooting) and post-production (editing) make up the remaining 25%.
- Video 101 for Business: Do I need a video? by: admin
November 23, 2012, 10:44
Corporate media products are designed to make something happen that hasn’t been happening for whatever reason. Acknowledging this challenge (e.g., economic…
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- "How can I get a job in video and film production?" by: admin
April 30, 2011, 14:17
I have to say, the video and film world hasn't changed much over the year in terms of how you break in — this despite an ever-increasing number of video and…
- Think you can't afford a video? Think again by: admin
December 26, 2010, 16:47
If you know how to shop for video, you can save money and get a great project.
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Getting estimates: What some producers keep secret by: admin
December 3, 2010, 18:08
How to get fair pricing for your video.
- TFTD: Should my CEO narrate or open the video? by: admin
November 27, 2010, 10:00
An explanation of why it's almost always a bad idea to force a voice talent onto your producer.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- Is video dead? by: admin
August 27, 2010, 19:10
Video isn't dead — it's just wearing a new skin.
- A revery on bars and tone by: admin
August 26, 2010, 16:22
If you've spent the equivalent of years staring at (and singing along to) bars and tone, this little fantasy will amuse you.
- Deliverance by: Susan
October 11, 2009, 12:39
Steve walked backwards toward the concrete pad as the crew and I watched the pad eat him up.
- How to keep a viewer's attention by: Susan
October 6, 2009, 18:10
Today, as other newspapers flag and fail, USA Today still circulates more newsprint than any other newspaper in the United States.
- What is scriptwriting? by: Susan
September 29, 2009, 14:21
There are far more dollars spent every year on non-broadcast videos than there are dollars spent for Hollywood films.
- The good and the not-so-good by: Susan
August 23, 2009, 20:03
My point (and I do have one) is this: a really good script is necessary to make a successful story.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- Got Sequoia? by: Susan
July 15, 2009, 18:24
What can sequoias tell you about marketing? Read on.
- Video 101: online vs. offline editing by: admin
- Writing (28)
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- "I'll gladly pay you Tuesday for a hamburger today." by: admin
November 26, 2012, 14:23
English: Scan of the cover of a Tijuana bible featuring Wimpy (Photo credit: Wikipedia) Popeye and J. Wellington Wimpy in E. C. Segar's Thimble Theatre…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- 10 things you can do to improve your writing (and blogging) today by: admin
November 23, 2011, 15:44
Oh, and it's OK these days to end a sentence with a preposition.
- The sound and the furious (re)writing by: admin
November 21, 2011, 16:21
shoved books in front of us with 100-page sentences, such as the one that kicks off Faulkner's The Sound and The Fury. Or dazzled us with completely indecipher…
- "What do I need to be a web writer?" by: admin
August 7, 2011, 11:31
Yes, you can be a web writer, and here are the qualifications you'll need.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- How to pay less for web site designers in Virginia by: admin
May 2, 2011, 21:25
This seems like a no-brainer, and yet when I mention the City of Williamsburg's Economic Incentive Program for businesses, chances my (potential) clients…
- Happy Valentine's Day to Basecamp by: admin
February 18, 2011, 14:28
To set the scene a bit ... some of my pages were not only not increasing in popularity, but were decreasing, sometimes dramatically. That's in spite of…
- Beta screenwriting software from Adobe by: admin
January 16, 2011, 17:10
Using Adobe Story, you can write and store your projects online for free. (You can also download an application to your desktop).
- "Do I need a web writer?" by: admin
January 8, 2011, 14:06
Why web copywriters are needed now more than ever.
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- The wave of the web future by: admin
September 13, 2010, 15:35
Geeks went out and got the jobs that writers and content people didn't know how to execute themselves. And content went begging.
- How can I blog if I can't write well? by: admin
August 11, 2010, 19:32
Google flat-out likes web sites that continually add new content.
- Write the way your (web) audience writes by: admin
August 8, 2010, 23:22
People don't search for phrases such as "Do you need help with your taxes?" Their searches are about THEM.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- Today's web harvest by: Susan
August 4, 2010, 12:08
A WordPress widget that can turn your blog into an electronic book. Really. It can't tell good from bad writing, of course, but it can help you format it…
- Death of the paid writer? | Darksculptures – T.A. Olivia by: Susan
June 17, 2010, 12:54
Death of the paid writer? | Darksculptures – T.A. Olivia.
- Writing is rewriting by: Susan
October 2, 2009, 14:14
Writing blogs goes against every grain.
- Writing is learning by: Susan
September 30, 2009, 14:46
Flannery O'Connor once said that she never knew how her stories would end.
- Scriptwriting (12)
- Why use video? (#1 of Video 101) by: admin
December 28, 2011, 17:49
There’s hardly a topic that video can’t help illuminate in the business world.
- The sound and the furious (re)writing by: admin
November 21, 2011, 16:21
shoved books in front of us with 100-page sentences, such as the one that kicks off Faulkner's The Sound and The Fury. Or dazzled us with completely indecipher…
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- Beta screenwriting software from Adobe by: admin
January 16, 2011, 17:10
Using Adobe Story, you can write and store your projects online for free. (You can also download an application to your desktop).
- Planning your video: review your needs by: admin
October 12, 2010, 19:45
Planning a video or film for your business is just like planning anything else. The more prepared you are, the better the process will go and the happier…
- How to keep a viewer's attention by: Susan
October 6, 2009, 18:10
Today, as other newspapers flag and fail, USA Today still circulates more newsprint than any other newspaper in the United States.
- Writing is rewriting by: Susan
October 2, 2009, 14:14
Writing blogs goes against every grain.
- Writing is learning by: Susan
September 30, 2009, 14:46
Flannery O'Connor once said that she never knew how her stories would end.
- What is scriptwriting? by: Susan
September 29, 2009, 14:21
There are far more dollars spent every year on non-broadcast videos than there are dollars spent for Hollywood films.
- The good and the not-so-good by: Susan
August 23, 2009, 20:03
My point (and I do have one) is this: a really good script is necessary to make a successful story.
- Famous potatoes by: Susan
July 15, 2009, 20:26
What kind of potatoes are you made of?
- Got Sequoia? by: Susan
July 15, 2009, 18:24
What can sequoias tell you about marketing? Read on.
- Why use video? (#1 of Video 101) by: admin
- Basecamp's 2012 blog's success! by: admin
- Photography (2)
- Viva public domain! by: admin
December 22, 2010, 23:10
A brief entree into the world of public domain images, with links to web sites featuring public domain images.
- Sleeveface photography by: Susan
May 5, 2010, 13:15
It's a great way to recycle old album covers! And for some purposes, DVDs work just fine, too.
- Viva public domain! by: admin
- Things I forgot to know (5)
- Happy Valentine's Day! by: admin
February 13, 2013, 23:28
I began to wonder whether the timing of the holiday was devised specifically for this heartless, cold, bare time of year or was simply the work of the Hallmark…
- Death of the paid writer? | Darksculptures – T.A. Olivia by: Susan
June 17, 2010, 12:54
Death of the paid writer? | Darksculptures – T.A. Olivia.
- Fireflies by: Susan
June 2, 2010, 13:33
In my never-ending quest to learn about things I've long forgotten, here are some facts about fireflies.
- The Big Dipper by: Susan
May 30, 2010, 21:21
In the 1800s, according to Wikimedia, runaway slaves used the Big Dipper (which they referred to as the "drinking gourd") to find their way to the north.
- Happy (?) Ides of March by: Susan
March 9, 2010, 23:35
To curry Nancy Tatum's favor was to receive crop rain from the gods.
- Happy Valentine's Day! by: admin
- Search engine optimization (SEO) (28)
- Exact match domains: white hat is now black hat? by: admin
April 20, 2013, 20:37
"Best-ice-cream-in-toledo.com" is considered an exact match domain (EMD) — a domain that strategically employs your key words. In the past, you could set up…
- When to cut bait with a web hosting client by: admin
April 14, 2013, 22:02
Unfortunately, there are not degrees nor widespread certification in the field of search engine optimization. But, trust me, any SEO person who claims that…
- How is a web page hit counter like a fanny pack? by: admin
April 14, 2013, 01:04
Both fanny packs and hit counters have been made a lot of fun of ... with good reason.
- Web clients, beware! by: admin
March 29, 2013, 20:47
As I mentioned, this ravage is caused by a web site owner's "friend," who says he or she knows a lot about web sites and can help the owner more than I can.…
- Basecamp's 2012 blog's success! by: admin
December 30, 2012, 23:55
Basecamp Productions drew more than 3300 viewers this year.
- Does Apple care about social media anymore? by: admin
November 29, 2012, 22:50
Apple’s social media score, according to Klout, is 48 out of 100. Basecamp Productions’ is 60. (Of course, perhaps Apple doesn’t need to rely on social…
- The 12 commandments of building your own web site by: admin
November 25, 2012, 17:33
Put yourself in your guests’ shoes ... if you were visiting a dentist’s web site, wouldn’t you want that site to be calming as well as informative?…
- What is bounce rate (and why is bounce rate important)? by: admin
November 20, 2012, 17:06
In short, solve your customers’ problems, and they've solve yours.
- SEO 102 by: admin
June 23, 2012, 22:29
Search engine optimization (SEO) is a lot about words. If you choose the right ones for your web site, you can soar to the top of your customers’ search…
- Top 10 myths about web development by: admin
April 13, 2012, 12:04
Many people confuse the democracy of the Internet (everyone is there!) with "free." Many forget that, just a decade or so ago, we were all spending a lot more…
- Can a web site be over-optimized? by: admin
March 19, 2012, 17:16
As it turns out, yes. Even though it was just two years ago that Google's Matt Cutts said otherwise.
- Web site usability is the new black by: admin
December 20, 2011, 17:19
I still hear people bandying about the terms "black hat" (underhanded, web illegal) and "white hat" (legitimate) search engine optimization. I love organic…
- How can you manage your brand name across social networks? by: admin
November 25, 2011, 14:54
You might not care about any of these social lnetworks today. But remember, it's only been three years since you joined Facebook, which at first you thought…
- Don't click here by: admin
October 18, 2011, 12:26
How to create links, internal or external, using keywords, instead of wasting your time with "click here."
- Why you need to control your own domain name & other stuff by: admin
October 14, 2011, 15:50
An explanation of how to set up your web site so that you are always in control – not your web master nor your hosting service.
- How to add Google's Plus One (+1) button to WordPress by: admin
June 24, 2011, 15:47
Why do you want Google's Plus One (+1) button? Like Facebook "Likes" and Twitter's tweets, the +1 button gives your stamp of approval.
- "Why is my blog posted on a Chinese web site?" by: admin
June 15, 2011, 20:14
What is scraping? No more than plain vanilla cutting and pasting — by really fast computers that don't care what they steal, so long as it's somewhat…
- How to get a great web site design (and price) by: admin
May 3, 2011, 21:10
However, please don't judge your bidders solely on price. Take a look at what they can do. Meet with each one. Determine whether there's "getalongability" ...…
- How to pay less for web site designers in Virginia by: admin
May 2, 2011, 21:25
This seems like a no-brainer, and yet when I mention the City of Williamsburg's Economic Incentive Program for businesses, chances my (potential) clients…
- Happy Valentine's Day to Basecamp by: admin
February 18, 2011, 14:28
To set the scene a bit ... some of my pages were not only not increasing in popularity, but were decreasing, sometimes dramatically. That's in spite of…
- Want to track your own SEO and social media success? Some cool products by: admin
December 21, 2010, 11:06
Several tools you may find helpful to track and measure the success of your web site.
- The Google dance by: admin
September 14, 2010, 13:50
Why it's important to track search engine optimization and key words often, and even more important to pay attention to how Google crawls the web and what its…
- Today's web harvest by: admin
September 12, 2010, 16:34
Free hand drawn icons, including Facebook, Twitter, RSS, and more.
- "But I can't afford web site design" by: admin
August 27, 2010, 16:03
You can afford more design than you think, if you take a look at low-cost and free templates, particularly WordPress's.
- Why can't I do my own SEO? by: admin
August 16, 2010, 14:08
Anyone can rank high for his or her chosen keywords, with a little elbow grease.
- How can I blog if I can't write well? by: admin
August 11, 2010, 19:32
Google flat-out likes web sites that continually add new content.
- Write the way your (web) audience writes by: admin
August 8, 2010, 23:22
People don't search for phrases such as "Do you need help with your taxes?" Their searches are about THEM.
- Your website is alive by: admin
August 8, 2010, 16:32
Your web site responds to attention and nurturing just like any living being.
- Exact match domains: white hat is now black hat? by: admin
- Social media (3)
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
December 13, 2012, 22:06
An objective is a specific, measurable value (and you may have more than one) that must be met for your goal to be successful.
- Blog topics 101 — for the blogging challenged by: admin
December 9, 2012, 19:18
When you’re busy working AT your business, you can’t always be objective. Also, you might have the idea that blogs are just TOO MUCH WORK. I think after…
- Does Apple care about social media anymore? by: admin
November 29, 2012, 22:50
Apple’s social media score, according to Klout, is 48 out of 100. Basecamp Productions’ is 60. (Of course, perhaps Apple doesn’t need to rely on social…
- Media 101 for Business: Objectives? Goals? (OR, Are you TRYING to bore me?) by: admin
- Fundraising (3)
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
April 25, 2013, 18:31
Doug Pons of the Knights Inn displays the highly successful collection of goods for Williamsburg area schools. School children throughout Williamsburg, James…
- School Supplies drive a big success! by: admin
September 22, 2011, 16:22
Hundreds of school children in and around Williamsburg, VA are benefiting from school supplies donated by many area businesses and residents.
- How to make people laugh, cry, & write checks by: admin
July 9, 2011, 14:39
Hollywood is a big deal because Hollywood understands that, even though some people want a motorcycle and others a Barbie doll, all people want one single…
- Basecamp's 2012 School Supplies Drive helps hundreds by: admin
- Networking (2)
- How to design the best OCR-scannable business cards by: admin
February 29, 2012, 15:38
Don't you want YOUR business card to be OCR-friendly? I mean, who wants to create more work for a business contact or prospective employer or client?
- Virginia networking groups by: admin
February 5, 2012, 20:08
So, I created a Networking Directory that includes Williamsburg, Hampton Roads, Newport News, and other local hot spots for people who want to connect with…
- How to design the best OCR-scannable business cards by: admin
- Software (1)
- Valentine's Day apps (the ones you love) by: admin
February 10, 2012, 19:22
I have met and gotten into serious relationships with some great Mac products, some of which are available for the PC.
- Valentine's Day apps (the ones you love) by: admin
